I don’t know if you are tracking where referrals and sales come from, but one of the most well noted buying behaviors is – ask a friend or relative for a recommendation.
Before social networks, you might have asked the people in your family, your neighbors, or your colleagues at work for a recommendation.
Social networks have opened up a whole new avenue for gathering information. A quick tweet or post on Facebook can get you product recommendations in a few minutes.
Although biased opinions rather than the raw facts, referrals made by people in your social network generate more sales than most other avenues of advertising. Remember, most purchases are made on emotion.
For a statistical overview on how people solicit product recommendations, see the article “What Makes Social Media Trustworthy?“
Ricki Steigerwald has over fifteen years of experience in web development and has been working with Wordpress and Joomla since 2003.
